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The Prices are Going to be Low in Austin Metro Area’s First Aldi Grocery Store

The Prices are Going to be Low in Austin Metro Area’s First Aldi Grocery Store
Produce Section of a Large Food Supermarket
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Hundreds lined up to get a glimpse of the new Aldi grocery store in Pflugerville during an opening event early Thursday.

The director of operations Matt Lundborg said that customers at the store can anticipate high-quality products for a low price.

He also said, “It’s an opportunity to open up Aldi to the public and see what we have to offer”. “You’re going to see prices in there that are up to 50 percent lower than what the competition has to offer, and these are not grand opening prices. These are our every day low prices that you would find if you went to any Aldi store.”

Moreover, Lundborg said the store chain is able to uphold low prices by carrying 90 % Aldi brand products, which according to him are produced by the top national brand providers but without the labels and higher costs.

“That allows us to pass savings on to customers in the form of lower prices, but it still retains that high quality that people have come to know from us.”

Lundborg added that Aldi replaces and refunds products if customers are not satisfied through their double-guarantee policy.

Michelle Winslett drove 40 miles away from her home, waiting since 4 a.m. to check out the new store.

She said: “I just saw something online about it and everyone I know has told me that they’re really good and cheaper than regular grocery stores like H-E-B. I just wanted to see what it was like because they said they would be opening a whole lot more of them.”

Winslett said she likes the store so far, and she suggested the chain growing its stores.

She said: “I just think someone needs to tell Aldi that everything is bigger in Texas and maybe it should be a little bit bigger.”

Lundborg said: “We’re a little unique in how we operate, so when you come in you’re going to find that we are the small format. We’re the size of your typical pharmacy, so when you come shop, you’re going to be able to come in and get out very quickly.”

Aldi also varies from traditional supermarkets by requiring clients to pay a quarter to use a shopping cart. Customers are refunded the quarter when the cart is returned to a corral in front of the store.

Aldi is open from 9 a.m. to 9 p.m. every day. The store is located at 1415 FM 685 in Pflugerville.

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